01 — The Opener
Earn the first 30 seconds
The goal isn't to pitch — it's to get permission to keep talking. Honesty disarms people.
CallerHi, is this [Name]? … Hey [Name], I'll be straight with you — this is a cold call (small laugh). I buy property around [area] and yours on [street] came up. You got 20 seconds?
Alt openerHi [Name], this is [Caller] — I know this is out of the blue, I'm actually calling about your lot/house on [street]. Have you ever thought about selling it?
Then let them answer. A "no" here usually means "not yet" — keep going.
02 — Qualify
The four pillars
Don't interrogate — have a conversation. You're listening for these four things.
Motivation
"What's got you open to selling — or holding onto it?"
Timeline
"If the number was right, how soon would you want to close?"
Condition
"How's it holding up — anything that needs work?"
Price
"Got a number in mind, or want me to put one together?"
03 — Objections
The five you'll hear most
Never argue. Acknowledge, then ask a question that keeps the door open.
I'm not interested.
Totally fair — most people aren't when I first call. Real quick: is it that you'd never sell, or just not at the wrong price?
How'd you get my number?
Public records — your property showed up on a list for the area. I'm not a telemarketer, I actually buy in [area].
It's already listed with an agent.
Got it. Are you open to a cash offer that skips the commission and the wait, or are you set on the listing?
I want [high price].
Don't argue. "Okay — let me run the comps and see what I can do. If I get close, would you sell?" (then hand to the closer)
I need to think about it.
Of course. What's the main thing you'd want to think through — the price, or the timing?
04 — The Close
Set the next step, every time
You're not closing the deal on this call — you're closing the appointment.
Appointment setHere's what I'd do — let me get you a real cash number. Are you around [day/time], or should I just text it over? What's the best number for it?
VoicemailHey [Name], it's [Caller] — I'm interested in buying your property on [street]. If you'd ever take a cash offer, call me back at [number]. Thanks!
Text follow-upHi [Name], [Caller] here — we talked about your place on [street]. Still want me to put that cash offer together? (reply STOP to opt out)
05 — What separates good callers
Seven things that actually move the needle
- Energy in the first five seconds. Smile — they hear it.
- Ask, don't pitch. The person asking questions controls the call.
- Let silence work. After you ask, stop talking.
- Never fight on price. Get to an offer or an appointment instead.
- Match their pace. Slow talker? Slow down.
- The money's in the follow-up — most deals close on touch 3–5, not the first call.
- Log everything. A good note today is a deal in 60 days.
Or skip the training and just get the leads.
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