Roofing calls work when they lead with something useful: a free roof inspection. This script opens with the inspection offer, brings up insurance coverage for storm damage, and books the inspection with the homeowner present.
Hi [First Name], this is [Your Name] with [Company]. We're doing free roof inspections for homeowners in [Area] [Only if true: after last week's storm] — would you like us to take a look at yours?
Is that something you'd be open to discussing for just 30 seconds?
Our free roof inspection can help identify any potential issues before they become major problems. We'll document any damage for your insurance claim, if applicable. It takes about 20–30 minutes and there's no cost or obligation.
I understand, but often damage isn't visible from the ground. Can I schedule an inspection to confirm everything is okay?
That's great, but a second opinion can be helpful. Would you be open to a free inspection to compare?
The inspection is free, and it may help identify issues that could be covered by your insurance. Would you like to take advantage of that?
I understand, but as a homeowner, it's great that you're taking proactive steps to maintain the property. Can I still schedule an inspection for your review?
That's completely understandable. Can I follow up with you in a few days to see if you'd like to schedule an inspection?
Would Thursday morning or Friday afternoon work better for a 20-30 minute inspection with you present? And is [Phone] or email the best way to confirm the appointment?
Hi [First Name], this is [Your Name] with [Company]. I'm calling about a free roof inspection for your home in [Area]. it's a great time to ensure your roof is in good condition. Can I reach you at [Phone]?
Late mornings and early evenings reach homeowners. Calling right after a storm in your area converts best, but only mention a storm if it actually happened.
Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.
With the free inspection: who you are, your company, and an offer to inspect their roof for damage at no cost.
"My roof is fine", "I already have a roofer" and "I can't afford a new roof." Most damage isn't visible from the ground, the inspection is free, and storm repairs are often insurance claims.
Yes, within the rules: scrub against the federal DNC registry, call within allowed hours and identify your company. Some states have extra rules for consumer calls.
Fifteen minutes. You'll leave with a free outbound plan: your script, who to call and where to get the list, and a weekly activity plan.