Free script · Real estate

Real Estate Wholesaling cold calling script (free template)

Wholesalers live and die by seller conversations. This script is built for calling owners of distressed, vacant or inherited properties: open with the property, ask the honest question, and qualify motivation, condition, timeline and price before you ever make an offer.

THE SCRIPT

OPENER

Hi [First Name], my name is [Your Name] and I'm with [Company]. I'm calling about your property at [Property Address]. Would you consider an offer on it?

PERMISSION

Is that something you'd be open to discussing for just 30 seconds?

DISCOVERY QUESTIONS

  1. Can you tell me a little bit about the condition of the property?
  2. Is the property currently occupied, or is it vacant?
  3. What's the main reason you're considering selling, and what's your timeline looking like?
  4. Do you have a mortgage balance on the property, and what's the approximate amount?
  5. Who's listed on the title, and are they all available to make decisions?

THE PITCH

We specialize in buying houses for cash, as-is, and closing fast. That means you won't have to worry about making any repairs or paying agent fees. We can also close on your timeline, which can be really helpful this time of year.

OBJECTION HANDLING

"I'm not selling"

I completely understand, I just wanted to check in and see if your situation has changed. Are you open to exploring options for the future?

"How did you get my number"

We obtained your information from public property records. I apologize if you weren't expecting a call.

"What's your offer"

I'd be happy to discuss that with you. Can I schedule a call with our acquisitions manager to walk you through a fair cash offer for your property?

"I'm already listed with an agent"

I understand, but sometimes selling to an investor can be a faster and more convenient option. Would you be open to comparing offers and seeing what's best for you?

"I need to get full price for my property"

I understand that you want to get the best value for your property. Our offer is based on the current market conditions and the condition of the property. Can I schedule a call to discuss the details and see if it aligns with your expectations?

THE CLOSE

Would you be available for a call with our acquisitions manager next Wednesday or Thursday? What works best for you?

VOICEMAIL

Hi [First Name], this is [Your Name] from [Company]. I'm calling about your property at [Property Address] and I'd like to make you a fair cash offer. Can I schedule a call to discuss? [Phone] [Phone]

WHEN TO CALL

Weekday evenings (5–8pm) and Saturday mornings reach the most owners. Call absentee owners during business hours too, since many are landlords who answer as part of their work day.

TIPS FOR THIS LIST

  • Best times to call are usually during the afternoon when they're less busy
  • They care about getting a fair price for their property and a hassle-free process
  • Avoid using industry jargon or technical terms that might confuse them

Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.

FAQ

Real Estate Wholesaling cold calling, answered.

How do you open a cold call to a motivated seller?

Say who you are, the property address, and ask directly whether they would consider an offer. Owners hang up on vague openers and stay on for honest, specific ones.

Is it legal to cold call homeowners about buying their house?

Generally yes, if you scrub against the federal Do Not Call registry, respect state calling hours and identify yourself and your company. Rules vary by state, so check with a professional.

What should a wholesaler ask on the first call?

Condition, occupancy, motivation, timeline, price in mind and who is on title. That is enough to decide whether to book an offer call.

Let's build your outbound team.

Fifteen minutes. You'll leave with a free outbound plan: your script, who to call and where to get the list, and a weekly activity plan.