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Pest Control cold calling script (free template)

Pest control is a prevention sale. This script opens with a free inspection, asks about signs of pests and past treatment, and books the inspection on your calendar.

THE SCRIPT

OPENER

Hi [First Name], this is [Your Name] from [Company]. We're offering free pest and termite inspections for homeowners in [Area], and I wanted to see if you'd like us to take a look at yours.

PERMISSION

May I take just 30 seconds to discuss how our service can help you?

DISCOVERY QUESTIONS

  1. What kinds of pests have you seen around your home recently, if any?
  2. Have you had any pest control treatments done in the past?
  3. Do you have pets or young children living in the home?
  4. Are there any areas of your home that you're particularly concerned about?

THE PITCH

Our free inspection will help you identify any potential pest or termite issues in your home. We'll provide you with a detailed report and recommendations for treatment, if needed. This can give you peace of mind and help prevent costly problems down the line.

OBJECTION HANDLING

"No bugs right now"

I completely understand. Prevention is key, especially during the changing seasons. Would you rather be proactive and ensure your home is protected before any issues arise?

"I do it myself"

That's great that you're taking initiative. However, our trained technicians have the equipment and expertise to thoroughly inspect and treat your home. Can you be sure you're covering all the areas that need attention?

"Too expensive"

I understand budget is a concern. Our free inspection can actually help you avoid costly repairs down the line. Is investing in your home's protection worth a few dollars now?

"I'm not sure"

That's completely okay. Can I ask what would make you feel more comfortable moving forward with our service?

THE CLOSE

Would you prefer to schedule the inspection for this week or next? And would you like me to send you a confirmation email or just confirm over the phone?

VOICEMAIL

Hi [First Name], this is [Your Name] from [Company] calling about a free pest and termite inspection for your home in [Area]. If you'd like one, call me back at [Phone]. Again, that's [Phone]. Thanks!

WHEN TO CALL

Spring and early summer are peak season, and fall is good for rodents. Call homeowners in the evening and businesses mid-morning.

TIPS FOR THIS LIST

  • Best times to call are usually during dinner hours or right after, 5-7 pm.
  • Homeowners in this area tend to prioritize family and pet safety, so emphasize that.
  • Avoid using technical jargon or complicated terms that might confuse the homeowner.

Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.

FAQ

Pest Control cold calling, answered.

How do pest control companies cold call?

Lead with a free pest or termite inspection, then ask about any signs of pests and past treatments.

How do you handle "no bugs right now"?

That's the best time: prevention costs less than treatment. Offer the free inspection to keep it that way.

Is pest control a good fit for cold calling?

Yes. It's a recurring service with high lifetime value, so one booked inspection that turns into a quarterly plan pays for many calls.

Let's build your outbound team.

Fifteen minutes. You'll leave with a free outbound plan: your script, who to call and where to get the list, and a weekly activity plan.