MSPs sell trust, so the first call has to be useful, not pushy. This script reaches the owner or office manager, asks how IT and security are handled today, and books a free IT and security assessment.
Hi [First Name], this is [Your Name] from [Company]. Who currently handles your company's IT and security needs?
May I take 30 seconds to discuss how we help businesses like yours?
Our free IT and security assessment can help identify potential vulnerabilities and provide recommendations for improvement. This can give you peace of mind knowing your systems are secure and running efficiently. We'd love to schedule a meeting to discuss the results.
That's great, I'm sure they're doing a good job. But sometimes a fresh perspective can be helpful in identifying areas for improvement. Can I ask, does your current IT guy handle security as well?
I understand, contracts can be binding. But I'm not here to sell you anything today. The assessment is a no-obligation, complimentary service. Would it be worth exploring options before your contract renews?
I completely understand, budgets can be tight. But think of the assessment as an investment in your company's security and efficiency. We've worked with many businesses in similar situations. Can we discuss potential ROI on this type of investment?
No problem at all. Who would be the best person to speak with about this? I'd be happy to schedule a meeting with them.
That's great to hear. The assessment can still provide valuable insights and help you confirm you're on the right track. Would you be open to a second opinion?
Would you prefer to schedule a meeting for next Thursday morning or Friday afternoon? And is [Phone] or email the best way to reach you?
Hi [First Name], this is [Your Name] from [Company] calling about a free IT and security assessment for your business. I'd love to discuss how we can help. Call me back at [Phone].
Tuesday to Thursday mid-morning. Office managers at 10–100 person companies are often the gatekeeper and the real influencer, so treat them as a decision-maker.
Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.
Ask who handles IT and cybersecurity for the business, then offer a free assessment of their current setup.
"We have an IT guy", "we're in a contract" and "no budget." Ask what happens when their IT person is out, and when the contract ends.
Owners, office managers and operations leads at businesses with 10–100 employees, especially in regulated fields like healthcare, legal and finance.
Fifteen minutes. You'll leave with a free outbound plan: your script, who to call and where to get the list, and a weekly activity plan.