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Land Investing cold calling script (free template)

Land owners are often out of state and haven't thought about their parcel in years. This script opens with the specific parcel, asks if they'd consider selling, and qualifies ownership, back taxes and price expectations without pressure.

THE SCRIPT

OPENER

Hi [First Name], this is [Your Name] from [Company]. I'm calling about your vacant land in [County], parcel [APN]. Would you consider selling it?

PERMISSION

May I take just 30 seconds to discuss it with you?

DISCOVERY QUESTIONS

  1. How long have you owned this property?
  2. Do you have any plans for the land, or is it just being held?
  3. Are there any outstanding taxes or liens on the property?
  4. What's the current situation with access and utilities to the land?
  5. Is there a specific price you're thinking of, or any minimum you're considering?

THE PITCH

We specialize in buying vacant land for cash, with no fees on your end and covering all closing costs. This could provide a quick and hassle-free solution for you.

OBJECTION HANDLING

"I'm keeping it for my kids"

I understand the sentimental value. Can you tell me more about your long-term plans for them and how this property fits into those plans?

"What's it worth"

We can discuss that in more detail. What are your expectations for the value of the land?

"Not interested"

No worries at all. Is there a possibility that your situation or priorities might change in the future, making you more open to selling?

"I don't know"

That's completely okay. Would you be open to getting a no-obligation offer to see what your options are?

"It's in a trust/probate"

I understand those can be complex. Are you working with an attorney or trustee who might be able to help facilitate a sale?

THE CLOSE

If you're open to exploring an offer, would you prefer a call on Thursday morning or Friday afternoon? And is [Phone] or email the best way to reach you?

VOICEMAIL

Hi [First Name], this is [Your Name] from [Company] calling about your vacant land in [County]. We're interested in making a quick cash offer with no fees. Give me a call back at [Phone]. [Phone].

WHEN TO CALL

Out-of-state owners answer best on weekday late mornings and early evenings in their own time zone. Leave voicemails: land owners call back more often than homeowners.

TIPS FOR THIS LIST

  • Best times to call are usually mid-morning or early afternoon when owners are less busy.
  • Emphasize the benefits of a quick, hassle-free sale, especially
  • Be prepared to discuss the value of the land and how it compares to other uses or offers.

Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.

FAQ

Land Investing cold calling, answered.

How do you cold call land owners?

Reference the parcel (county, road or APN), ask if they would consider an offer, then learn how long they have owned it, their plans and any back taxes.

What do land sellers object to most?

"I'm keeping it for my kids", "what's it worth?" and "not interested." Acknowledge, ask a question, and leave the door open for a follow-up.

Should I make an offer on the first call?

Usually no. Qualify first, then book a follow-up call once you have run your numbers.

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